JOVISTE PALIC DOO

Rating Action and Rationale

• EthiFinance Ratings initiates the long-term rating of JOVISTE D.O.O PALIC, assigning a BB- rating with a Stable outlook. EthiFinance Ratings also initiates the rating of the upcoming Joviste €3m bond, assigning a BB- rating.

• JOVISTE D.O.O PALIC (“Joviste”) is a Serbian mid-sized manufacturer and installer of construction joinery; primarily PVC and aluminium windows, doors and facades. 

• Our ratings are mainly supported by Joviste’s satisfactory financial risk profile, with EthiFinance Ratings’ net adjusted leverage at a level of 3.7x at end-2024, which is expected to gradually improve to reach 2.0x by end-2027. The capitalisation ratio is averaging 80% over the rating period (FY23–FY27e). Our ratings are also supported by the “building products” subsector, which has good level of profitability and steady growth prospects, in line with urbanism development and energy renovation frameworks.  With a domestic market share of 3.9% at end-2024, Joviste remains a small player in the Serbian B2B and B2C PVC and aluminium joinery segment. The company’s planned expansion into key regional markets, including Germany, Croatia, Romania, and Italy, represents the main revenue growth driver and could support improved pricing power and margin generation thanks to large B2B order intakes. This is particularly in higher value-added aluminium-based products. The planned €3m bond issuance in 2026, under the Serbian CBI programme, is expected to refinance €1.0m of upcoming bank debt maturities and fund up to €1.65m of CapEx, including the extension of the existing production plant and new automatisation machines. We view this bond issuance as supportive of liquidity flexibility. Based on a net asset book value approach, the recovery rate of the waterfall analysis done on Joviste’s accounts at end-2025 stood at 63%, reflecting a “Good” recovery assessment. As such, we have kept the instrument rating at the level of the corporate rating of BB-.   

• In FY24, Joviste reported revenue growth of 1% yoy and an EBITDA margin of 12.7%, down from 16.4% in FY23. This was due to raw materials price inflation and higher personnel costs following salary increases. As of end-September 2025, the revenues achieved were higher by 38% yoy, indicating strong growth momentum in FY25. EBITDA was already at the level of FY24 at €659k, with an improved margin of 13.2% (vs 12.7% in FY24). We expect this margin level to be slightly improved in FY25 to the 14% level, in line with management’s internal financial reporting. EthiFinance Ratings net adjusted leverage ratio stood at 3.7x in FY24 and is expected to improve gradually from 3.2x in FY25 to 2.0x by FY27. We consider this level as favorable for a capital goods corporate issuer. Interest coverage was 3.0x in FY24 and is expected to improve and remain around 4.9x on average over our forecast horizon. The stable Outlook reflects our expectation that sustained credit metrics improvement, supported by strong order intake and a disciplined financial policy, will enable Joviste to maintain its BB- rating over the forecast period. 

• However, our ratings are constrained by the company’s weak business risk profile, reflecting its small scale, and limited domestic market share (“Local” scale under our rating methodology). This positioning exposes Joviste to competitive pricing from larger peers, limited pricing power, and substitution risk in a fragmented, low-barriers to entry industry. The company’s modest scale also reduces its financial and operational flexibility, against construction sector downturns and cyclical supply chain disruptions. Our rating is further constrained by the relatively low interest coverage. 

• Under our methodology, the company operates in the capital goods sector, specifically in the building products subsector. Regarding ESG-related risks, we believe this sector carries medium-to-high ESG risks under our methodology (sector heatmap score between 3.5 and 4). This results in a one-notch downward adjustment to the sector rating driven by industry-related ESG considerations. At company level, based on available ESG data for the 2022–24 period, we assess the company’s ESG profile as neutral (ESG score between 1.5 and 3.5). This results in an overall ESG assessment that is impacted by the industry-related negative adjustment to the business risk profile. 

Company Description

Joviste is a Serbia-based manufacturer of PVC and aluminium joinery (windows/doors) and higher-spec architectural solutions such as façade elements. The company was founded in 2007 and launched production in 2009 in Palić. In 2016, it acquired and renovated an industrial facility and holds a track record of capacity modernisation (CNC upgrades) and portfolio expansion into aluminium since 2021. Joviste’s main business divisions are split as follows: 

• PVC systems (48% of FY24 revenues)
• Aluminium systems (18% of FY24 revenues)
• Merchandise (18% of FY24 revenues)
• Aluminium facades, folding doors, insect screens (9% of FY24 revenues)
• Services of assembly, installation and maintenance (7% of FY24 revenues)

Joviste’s main market is Serbia (local market) with 79% of revenues and the remainder is export to the EU (Germany, Hungary, Croatia). 

In FY24, Joviste reported revenues of €5.2m for EBITDA of €0.7m (equivalent to a margin of 12.7%). The EthiFinance Ratings net adjusted leverage ratio stood at 3.7x in FY24. At end-September 2025, it had achieved LTM revenues of €6.5m for LTM EBITDA of €0.8m and a LTM net adjusted leverage ratio of 3.5x. 

Fundamentals

Business Risk Profile

Industry Risk Assessment

• The Serbian joinery market is very fragmented and is closely tied to the construction sector cycles

Based on the total revenues of Joviste’s main competitors, the Serbian market for joinery manufacturing was assessed at c. €129m in 2024. The leading players generated around €53m, representing around 41% of total sector revenues. While revenue data is available, the profitability benchmarks for peers are not disclosed. For building products, we estimate sector-average EBITDA margins in the 10%-14% range, with volatility primarily driven by construction cycle dynamics. In 2024, the value of construction works in Serbia increased by 8.6% yoy, reaching €6.8bn. This reflected sustained activity in new build and renovation markets supporting demand for windows, doors, and related building products. Belgrade and Novi Sad remain the most dynamic construction hubs, accounting for more than half of the national construction market value.  

The Serbian PVC and aluminium joinery market is highly fragmented, with more than 2000 domestic players (retailers, distributors, manufacturers). Its fragmentation stems from the relatively low barriers to entry, as reflected by the limited technological complexity, broad availability of raw materials, and moderate CapEx requirements. In this context, product quality and installation capabilities remain key differentiators, enabling stronger customer retention and supporting less aggressive pricing. For players targeting EU exports, market access requires CE certification, with quality certifications (ISO 9001, 14001, 50001) also taken into consideration. 

• A Serbian joinery market driven by PVC and aluminium materials

Market data for 2023 (latest available data) show that PVC joinery represented c. 57% of the Serbian joinery market, followed by aluminium at 39% (up 5% vs 2022), while wooden joinery accounted for 4% and is expected to continue to decline. We expect the upward trend in aluminium products to persist over the medium term, supported by energy-efficiency requirements and the increasing share of higher-specification construction projects. Growth in Serbia’s construction sector directly supports demand for joinery products, particularly for PVC and aluminium windows, doors, and façades that comply with noise and thermal insulation requirements. Serbia also remains structurally reliant on imports for PVC joinery, with imports of €39m versus exports of up to €23m in 2024. This indicates the potential for increased domestic production capacity and import substitution (Source: WITS (World Bank) and UN Comtrade databases).

• ESG assessment of PVC manufacturing and aluminium components 

The capital goods industry carries medium-to-high ESG risks under our methodology (sector heatmap score between 3.5 and 4). This results in a one-notch downward adjustment to the sector rating, due to the industry-related ESG considerations. The manufacturing of PVC and aluminium components is typically associated with high energy intensity and a material Scope 1 & 2 emissions footprint. The use of chemical inputs (PVC resins, aluminium extrusions), as well as scrap and off-cuts, requires structured waste management plans (sorting and recycling). In Serbia, sector players are subject to the waste management law and related legislation; failure to submit a compliant waste management plan in accordance with the applicable legal framework may lead to fines. In addition, the aluminium sector is known for its strong inherent recyclability capabilities and circularity potential, both of which (i) materially reduce electricity demand tied to primary aluminium smelting and refining, (ii) partially mitigate raw material cost volatility, as well as the exposure to waste generation, and (iii) supports long-term competitiveness (procurement specifications, economic value of scrap).

Competitive Positioning

• Competitive weaknesses and historical revenue decline partly mitigated by a strong order backlog and ongoing structured expansion plan 

Joviste’s market share by revenue stood at 3.9% at end-2024, with revenues declining since FY22, negatively impacting the company’s scaling strategy. This underperformance contrasts with the strong growth recorded by key competitors over the same period, including Smaj Produkt Lazarevo Selo (+33%), Y Company Beograd (+26%), and Ljubenković Vinča (+21%). Given the highly substitutable and low-technology nature of PVC and aluminium joinery, we view Joviste’s limited brand recognition in the domestic market, and by extension in regional markets (Germany, Croatia, Italy, Greece..), as a constraint on the company’s competitive positioning. 

In a market where not all the producers uniformly meet EU standards; quality differences (e.g., hardware/mechanisms) lead to performance variance and an after-sales risk. The pricing and quality vary significantly by profile system, hardware brand, and installation service. In this context, Joviste’s main differentiators remain its reliable delivery performance, manufacturing precision, and product quality. This is embedded in its joint production program (JPP) with large German polymer manufacturer “Rehau”. The ongoing factory extension is expected to be completed by March 2026, providing additional space to install new aluminium production capacity, and increase automation rate. We believe that this should enhance the company’s ability to accommodate larger order volumes, and support scaling in higher value-added segments. Management targets to become one of the leading domestic producers by 2030, aiming for >10% market share in Serbia, alongside a stronger export orientation. The company intends to raise exports to 50% of revenues (from 20% currently), supported by an export-led growth strategy. Under its 2025–2030 production plan, aluminium joinery and façade systems are expected to increase their revenue contribution to 40% by 2027, and 50% by 2030 (from 22% currently), thus positioning aluminium as the main driver of future growth and margin expansion. 

One of the tailwinds for the company’s growth strategy is that it operates in compliance with national and EU-aligned regulatory requirements for PVC and aluminium joinery production. Its manufacturing processes are certified by the ift Rosenheim Institute (Germany), and it is an accredited partner of the REHAU Group, a major German polymer systems manufacturer and the company’s main supplier of PVC raw materials. These certifications and quality compliance provide a solid platform to support both domestic expansion and export development as they’re considered key differentiators in tenders and public projects. 

• Customer exposure due to the company’s small scale and a geographic concentration to the Serbian market 

Source: Joviste 

PVC systems are the core product line, representing 53% of the product mix at end-September 2025, although growth momentum is gradually shifting toward aluminium-based joinery, ventilated façades, glass railings, and glass office partitions. Aluminium products have indeed recorded continuous growth since FY22, which is expected to improve the group’s profitability margins going forward as a substantial portion of the aluminium-based products (ventilated façades, glass railings, glass office partitions, and aluminium façade cladding) is shifted from factory production to on-site installation. This involves a relatively small part of the workforce. In addition, Joviste maintains open-ended contracts with local and regional suppliers (Poland, Germany, Hungary) for key raw materials, including aluminium, PVC, glass, steel, panels and iron. Given the company’s small scale, we view long-term relationships with established suppliers as essential to ensure consistent input quality, operational reliability, and reduce the exposure to supply-chain disruptions.

Source: Joviste 

Joviste is primarily concentrated in its domestic market, with c. 80% of revenues generated in Serbia. Its customer base mainly comprises domestic real estate developers and construction companies. The portfolio includes several counterparties active in major urban areas (Belgrade, Novi Sad and Subotica). The largest customer (NS Square Grandja DOO) accounted for 18% of revenues as of 9M25, while the top 10 clients represented 52%. This reflects a concentrated customer mix, where a limited number of large contractors drive most of revenue and profitability, while smaller retail clients are more numerous, but only contribute marginally. Given the project-based nature of the joinery market and the company’s current scale, this level of concentration is not unusual, as contracts are typically one-off, and renewed through a continuous pipeline of new projects with other clients. The ongoing factory expansion is expected to support larger order volumes over time, which could structurally increase average contract size and gradually reduce reliance on a narrow domestic customer base.

Shareholder Structure and Governance

• A small family-owned limited liability company with an ambitious growth strategy, which will require disciplined execution

Joviste is a family-owned company controlled by Biljana Mišanović, who also serves as CEO. Despite operating since 2009, the company has recorded modest revenue growth, reflected in its limited domestic positioning, with an estimated 3.9% of market share as of end 2024. In 2022, Joviste implemented a new management structure, centralised around two executive directors: Siniša Mišanović (Sales & Production) and Dragan Kosanović (Logistics, Finance & Administration). The management has maintained net leverage at an appropriate level through a prudent financial policy, supported by a strong capitalisation profile driven by retained earnings, as the company has historically not distributed dividends. Going forward, management’s execution capacity will be tested through the successful completion of the company’s ambitious domestic and regional expansion strategy. The potential €3m bond issue under the Serbian CBI program would extend the debt maturity profile through a bullet structure, increase the share of fixed rate funding, and provide more liquidity friendly refinancing alternative to the existing amortizing variable-rate bank debt. Given Joviste’s small scale, its ability to secure larger contracts with domestic and regional real estate developers, while maintaining a prudent financial policy will remain a key rating sensitivity over our forecast period.

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Financial Risk Profile

Sales and Profitability

• A volatile revenue trajectory with fluctuating profitability margins over the historical period

The revenue decline in FY23 reflects a sales decrease in PVC systems, driven by lower project volumes and competitive pressures in this segment. Despite a weaker top-line performance, the EBITDA margin improved to 16% in FY23, from 8% in FY22. This was primarily due to a workforce reduction from 94 to 67 employees in August 2022, lowering personnel expenses from €1.2m in FY22 to €0.7m in FY23, and thereby partially offsetting the impact of revenue contraction on operating margins. In FY24, revenue growth remained modest at 0.5%, insufficient, though, to fully absorb the inflationary pressures related to raw material and energy costs, higher personnel expenses following salary increases, and incentives for the remaining workforce. As of 9M25, EBITDA was already at the level of FY24 at €659k, with an improved margin of 13.2%. We expect this margin level to slightly improve for the full year to 14%, in line with management’s internal financial reporting. This reflects a cost optimisation programme that has been margin-supportive, while remaining broadly neutral to operational efficiency.

While Joviste is advancing in its scaling strategy, with 9M25 revenues nearly matching FY24 levels and an expected 42% revenue growth in FY25 (driven by new contracts in Novi Sad), profitability remains exposed to external cost volatility. With approximately 60%–70% of total costs being variable, the margin expansion depends more on pricing discipline, product mix optimisation and cost control than on pure volume growth. To mitigate input cost volatility, Joviste applies a dynamic pricing framework that regularly updates material and labor costs, incorporates a standard overhead allocation, and applies a uniform target margin, in order to determine final selling prices. Commercial rebates may be granted based on customer annual turnover and order volumes, allowing some flexibility while preserving overall profitability margins. From FY26, revenue and profitability growth are expected to be driven by the current pipeline of large contracts signed in Croatia (€3m) and Italy (€2m), primarily linked to subsidised energy-efficiency programmes. These include residential building projects in Croatia (24 buildings contracted to date) and public-sector projects in Italy, such as the ongoing façade installation at a hospital in Tuscany. On this basis, we expect Joviste to deliver a revenue CAGR of around 27% over 2024–2027, supported by growth in the higher value-added aluminium façade and joinery segment; both domestically and regionally.

Leverage and Coverage

• Net adjusted leverage commensurate with our rating with a rather low interest coverage 

Joviste’s debt profile reflects average net adjusted leverage, with debt funding fully reliant on variable-rate bank borrowings in EUR and RSD. Gross debt amounted to €3.3m at end-September 2025, with an average interest cost of around 6%. This puts a strain on the interest coverage ratio, which stood at 3.5x at 9M25, and 3.0x at FY24. This is a level below the thresholds associated with the company’s BB- rating. The company plans to refinance a part of its bank debt through a €3m bond issuance in FY26, covering expected loan repayments of €1.4m in FY26, and €1.0m in FY27, thereby increasing its exposure to fixed-rate debt funding. Under EthiFinance Ratings’ base case, net adjusted leverage is projected to improve from 3.5x at 9M25, to 3.2x in FY25, 2.6x in FY26, and finally 2.0x by FY27. The interest coverage ratio is forecast to remain at around 4.9x on average over our forecast period, which will remain a key rating constraint despite the strengthening leverage trajectory, and solid capitalisation.        

Capitalisation

• A healthy capitalisation ratio 

Over the period of 2022–2025, Joviste’s capitalisation ratio averaged 79%, reflecting a solid equity buffer. Equity increased by 48%, and represented approximately 37% of total assets on average. We expect the capitalisation ratio to decline to around 65% in 2026, driven by the planned bond issuance, before strengthening to 99% by 2027. Retained earnings should accumulate, and no dividend distribution is expected anytime soon. 

Cash Flow Analysis

• Low levels of cash in hand due to tied cash at inventory level